Communications and Marketing

Our award-winning communications and marketing team specializes in helping you refine your message and get the word out to the people who matter most: your community. 

TMS’s creative communications team works with K-12 schools, colleges and universities, and education-related nonprofits to help them refine internal and external communications policy and procedures, striving for transparency and openness on all accounts and improving the culture of the organization and its relationship to its community. This work encompasses the creation, architecture, and management of strategic, creative communications and integrated information and outreach plans.

Our goal is always to build trust through honest and transparent communication. whether you are trying to reach an internal audience of employees or an external community that you need and want to connect with.

Our goals with the schools we work with are threefold:

  1. To help organizations recruit and/or retain student populations.
  2. To improve community-wide understanding of complex issues, including school budgets, construction/consolidation projects, personnel and policy issues, and consolidation, building trust and credibility through honest and transparent two-way communication.
  3. To improve internal organizational leadership capacity through executive coaching, human resources, internal communications, and leadership facilitation services, and creating a culture that attracts/retains highly qualified professionals at all levels.

Branding Beyond Logos

Branding is more than a logo – it’s about pinpointing your school or organization’s identity and then crafting communication around that, from logo and design standards, to language and phrasing, to the in-person experience you want your community to have.

Creative Production - Video, Photography, Design, and More

From video production to photography to graphic design, we can take your brand (whether we helped create it or not) and communicate that out via vital messaging that can take the form of testimonials, brochures, posters, ads, booklets, and more.

Communications and Social Media Management

Reaching your community has never been more critical, and carefully crafted text can make or break a message. Our writing team works to establish relationships with reporting teams to help get your message out through public channels and managed social media,

Strategic Communications Planning and Campaigns

We’ve worked with schools in every sector to develop communications campaigns that have helped with getting budgets passed, increasing enrollment, improving reputations, and growing entire campuses.

Crisis Communications and Media Relations

In the face of any crisis, it is critically important to communicate thoughtfully and thoroughly. We specialize in helping our clients get out in front of the story, and monitoring and managing the online media rumor mills.

Through honest, open, and transparent internal and external messaging, we help our clients build and maintain trust and credibility throughout the process.

Website Expertise and Content Management

Websites are of such critical importance to communications, we turn our expertise toward helping you find the best builders and hosting for your needs and help you plan your process and content to make sure the website development goes smoothly and efficiently.

And when your website has launched (or if you’re happy with the one you have now), we will help you develop and manage new content to keep your community up to date.